Posts Tagged ‘User Experience’

My Go To Device

September 24, 2010

As anybody who knows me can tell you, I love technology and I love gadgets. But mostly, I love how they can be used to make our lives better. So as it’s been about three months since I got my iPad, I thought I would reflect on my experience so far.

On a regular basis, I am asked “what do you use it for?” The short answer is ” Almost Everything”. More and more, I am finding that my iPad has become my go to device with my Macbook Pro and iPhone taking a lesser role in my daily life. Don’t get me wrong, the iPad is not for the heavy lifting. I would not use it to create a complex spreadsheet of draft a contract however for content consumption it’s awesome.

And it’s portability, easy of use and abundance of apps allow me to greatly increase my productivity. I often take my iPad with me at times where I would not have wanted to lug a laptop. Did I mention that it’s lots of fun too?

So how do I use it on a daily basis? Here are some of my regular uses:

Apps

There are over 200,000 iphone apps most of which run on the iPad so there should definitely be some that you would find useful or fun. Although those iPhone apps that have not been yet been upgraded to utilize the iPad’s capabilities leave something to be desired. But don’t fret, there are plenty of iPad optimized apps.

So far my favorites include:

  • Notes and Pages: for small documents and meeting notes
  • Keynote: for editing and making presentations
  • Things: Task/To Do Management
  • iBooks and Kindle: for reading
  • iPod: for music and Audiobooks
  • Twitterific, and
  • Scrabble

Of course my kids have their own favorites.

Web Browsing and Watching Videos

Surfing the web on the iPad is great. Web pages look great on the iPad’s 9″ screen. In general, I often prefer to use my iPad than my Macbook Pro and at 1.5 pounds and small size I take it almost everywhere.

It’s lack of flash support is definitely an annoyance. I think Apple made a mistake on this one and clearly they will lose sales by this omission, however that is the choice they made. There are however an increasing number of online videos that do support iPad friendly format.

Email & Note Taking

While I read and reply to many emails each day, I read more tan I reply and most of my replies are a few sentences or shorter. Even at my desk when my laptop is right in front of me I generally prefer using my iPad as graphically it is just so much nicer to look at. The virtual keyboard is an issue but I have found that after a while i got used to it.

I even now take my iPad to meetings to take notes. It is smaller, lighter and easier. It is also less intrusive as I don’t have a laptop screen sticking up and blocking the view between me and those in the meeting. Once the meeting is over its very easy to email the notes to others.

I could go on and on

Needless to say my iPad has become very useful to me.  And for those of you who are skeptical on being able to do real work, I wrote this post with the WordPress App on my iPad while enjoying a latte at Starbucks.

Tell me your favorite uses.

The Facts Matter!

July 17, 2010

In a competitive world of 24/7 news channels and realtime online media, getting the story fast seems to trump getting it right. After all, if you can get 2 sources you can always retract latter as more complete information comes along.

And if you’re a big company, then it is reasonable to expect the media to be gunning for you, right? In his article in the National Post today, that is exactly what journalist Matt Hartley says about Apple CEO Steve Jobs’ response to the so called Antennagate story.

Matt suggests that by the use of facts and comparison of the iPhone 4s antenna problem to competitor’s products, Jobs will not win much sympathy and in fact many loose favor of consumers. It seems as if the media feels cheated out of not having brought Apple to its knees and receiving an apology or an embarrassing and expensive product recall.

There seems to be an implication online that upon hearing the complaints as put forward by Gizmodo and other online posts, Apple CEO’s appropriate response should have been to make an immediate apology to customers and investors and recall the entire 3 million iphone 4s. It would seem that according to many bloggers, taking an analytical measured response, like demanding the facts, doing testing and making a decision based on data seems to be the wrong way to go.

Well If the facts that Apple presented are to be believed, it seems that Apple’s iPhone 4 customers seem to be overwhelmingly satisfied with their purchase. And while the reception problem can be reproduced over and over in testing, very few real world complaints are coming forward.

After all, it is exactly because Apple consistently makes product that its customers ( and yes, Fans) want, and address their needs with the highest level of quality user experience, that Apple is no longer the little kid and has taken the dominant industry role.

In my mind, where a company and its CEO take logical steps to acquire the facts and then regardless of the outcome, offer to satisfy customers and refund them, no questions asked if they still are not satisfied, meets the test not only of being a good marketer but also good corporate stewards.

And if that still does not satisfy you, in the words of Jonathan Mann:

“if you don’t want an iPhone 4, don’t buy one, if you bought one and you don’t like it, bring it back”

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Apple’s rejection of Flash doesn’t harm competition!

June 18, 2010

I don’t see that Apple is harming competition by their decision to keep flash off the iPad. In doing so Apple clearly recognizes that some consumers may choose to purchase a competitors product as a result of their decision. And some will. There is competition. Consumers can buy a net book, or another companies tablet or they can use a laptop.

Apple is not preventing others from offering competitive products. They have taken no steps to prevent flash videos being accepted on others products or on the web. Nor are they refusing to accept apps if their developers also make versions for Blackberries or Android phones. Consumers continue to have a clear choice. All that Apple is doing is limiting the technologies that may be used used on their platform in an effort to assure an excellent users experience. It would have been very easy for them to allow flash and increase their short sales yet they choose quality and long term gain. I love Apple products because they have great design and an incredible user experience. I do miss the ability to watch Flash videos on my iPad but I knew that when I made the choice to buy an iPad.

I guess there will always be those that like to point our what features Apple products are missing or to assume Apple’s dark conspiracy to take over the world. As for me, I don’t worry about what is missing. I only look at whether a product adds value to me at a reasonable price and gives me quality of experience. What’s your take?

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