Posts Tagged ‘Steve Jobs’

The Facts Matter!

July 17, 2010

In a competitive world of 24/7 news channels and realtime online media, getting the story fast seems to trump getting it right. After all, if you can get 2 sources you can always retract latter as more complete information comes along.

And if you’re a big company, then it is reasonable to expect the media to be gunning for you, right? In his article in the National Post today, that is exactly what journalist Matt Hartley says about Apple CEO Steve Jobs’ response to the so called Antennagate story.

Matt suggests that by the use of facts and comparison of the iPhone 4s antenna problem to competitor’s products, Jobs will not win much sympathy and in fact many loose favor of consumers. It seems as if the media feels cheated out of not having brought Apple to its knees and receiving an apology or an embarrassing and expensive product recall.

There seems to be an implication online that upon hearing the complaints as put forward by Gizmodo and other online posts, Apple CEO’s appropriate response should have been to make an immediate apology to customers and investors and recall the entire 3 million iphone 4s. It would seem that according to many bloggers, taking an analytical measured response, like demanding the facts, doing testing and making a decision based on data seems to be the wrong way to go.

Well If the facts that Apple presented are to be believed, it seems that Apple’s iPhone 4 customers seem to be overwhelmingly satisfied with their purchase. And while the reception problem can be reproduced over and over in testing, very few real world complaints are coming forward.

After all, it is exactly because Apple consistently makes product that its customers ( and yes, Fans) want, and address their needs with the highest level of quality user experience, that Apple is no longer the little kid and has taken the dominant industry role.

In my mind, where a company and its CEO take logical steps to acquire the facts and then regardless of the outcome, offer to satisfy customers and refund them, no questions asked if they still are not satisfied, meets the test not only of being a good marketer but also good corporate stewards.

And if that still does not satisfy you, in the words of Jonathan Mann:

“if you don’t want an iPhone 4, don’t buy one, if you bought one and you don’t like it, bring it back”

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Don’t conform, let your unique creativity shine through!

June 23, 2010

Change is good. It’s how we advance the world. But to create change we must dare to think differently from the current wisdom and think outside the box. So why do we teach conformity and stigmatize mistakes?

“If you are not prepared to be wrong you will never come up with anything original” – Sir Ken Robinson

While the world has evolved, the educational system has remained largely unchanged. We continue to teach our kids that if they study hard and follow the established rules they will find success. Despite that fact that each child has unique talents and abilities, we all send our kids to schools which by design require conformity and uniformity of thought.

In his 2006 TED Talk, creativity expert Sir Ken Robinson tells the story of Gillian Lynne the world-famous choreographer, which I believe is a good example in point. As a child, Gillian was underperforming in school and unable to focus and sit still.

Gillian was lucky that her hidden talent was discovered by a doctor and that her parents chose to nurture it rather than giving her Ritalin and telling her to calm down. Had that not been the case, Gillian might not have gone on to meet Andrew Lloyd Weber and choreograph some of the worlds best musicals including Cats.

Robinson asserts that “We are educating people out of their creativity” and goes on to tell us that “Creativity is as important in education as literacy, and we should treat it with the same status.”

Another case is from the life of Steve Jobs, Apple’s CEO, who dropped out of a more traditional college program giving him the freedom to enroll in a calligraphy class simply because it fascinated him. At the time it was hard to connect the dots but ten years later, as he was designing the first Macintosh computer it all came back to him. If he had never dropped in on that course, computers might never have had multiple typefaces and proportional fonts that we now all expect.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.”Steve Jobs

So if you feel that you are not already on the right path, don’t be afraid to choose to a new course. Be creative and most importantly, don’t let the discouragement of others hold you back.

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