Posts Tagged ‘Product Design’

OMG, Here We Go Again!

June 28, 2010

Leaders are targets for criticism.

Apple’s iPhone 4 hit the stores this week and already controversy permeates the blogesphere surrounding it’s antenna problem. Why is it that people love to write about and read about Apple’s flaws?

Critiques require context and comparison

I have seen many reports about how if you hold the phone in a particular way the signal strength is reduced and how calls get dropped. What I don’t see is a balanced comparison of iPhone 4’s signal strength and calls dropped compared with that of the  HTC Evo 4G and Droid Incredible, the Nexus One ,or a Blackberry Bold. Here’s what a real comparison looks like.

I don’t know if it will turn out that the complaints are isolated or whether Apple will have to fix the antenna by  recall or by software upgrade. What I do know is that once again Apple has a marketing success on its hands (reportedly 1,500,000 sold already) and respected bloggers such as Walt Mossberg say that iPhone 4 is “Top of Class” with the only reason he can’t recommend it is because of the AT&T network.

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Apple’s rejection of Flash doesn’t harm competition!

June 18, 2010

I don’t see that Apple is harming competition by their decision to keep flash off the iPad. In doing so Apple clearly recognizes that some consumers may choose to purchase a competitors product as a result of their decision. And some will. There is competition. Consumers can buy a net book, or another companies tablet or they can use a laptop.

Apple is not preventing others from offering competitive products. They have taken no steps to prevent flash videos being accepted on others products or on the web. Nor are they refusing to accept apps if their developers also make versions for Blackberries or Android phones. Consumers continue to have a clear choice. All that Apple is doing is limiting the technologies that may be used used on their platform in an effort to assure an excellent users experience. It would have been very easy for them to allow flash and increase their short sales yet they choose quality and long term gain. I love Apple products because they have great design and an incredible user experience. I do miss the ability to watch Flash videos on my iPad but I knew that when I made the choice to buy an iPad.

I guess there will always be those that like to point our what features Apple products are missing or to assume Apple’s dark conspiracy to take over the world. As for me, I don’t worry about what is missing. I only look at whether a product adds value to me at a reasonable price and gives me quality of experience. What’s your take?

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Think about the User!

January 28, 2010

As Apple launches the iPad, their long awaited Tablet, I can’t help but wonder why they can generate so much excitement. This is not a one-off affair. Apple consistently generates incredible anticipation over any announcement they make. While sometimes their media events leave people underwhelmed, more often that not they deliver.

Why is that? I think it is because of their focus on “great product design’. They focus on the user experience and usability. Yes, there are always complaints about some missing features, however their products are generally designed to meet most of the requirements of most of the users most of the time.

This is how I became a Mac user after many years of using PCs.

It funny, it’s sometimes the little things that count. The attention to detail, ease of use and just the sense that the  company takes pride in making a great product appealed to me. Are they perfect? Are there no problems? No. Will others launch better products? Yes, no doubt.

And then when there are problems, and there always are even with the best products, the support given always makes me happy with my choice.

To be a market leader, one does not have to have the largest market share. Being an innovator and constantly striving to raise the bar in meeting user expectations allows companies to influence and change the world.

Apple does not hold exclusivity on great design. There are many other companies who put great product design and user experience at the top of their priority list. Unfortunately, I do not believe that the majority of companies do this consistently.

As the world becomes more connected and consumers have increasing information on all their options, I believe that if you want your company to stand out in the crowd you must first and foremost think of the user and deliver products with great design. You don’t have to have everything, but what you do have has to be great!