Posts Tagged ‘Mobility’

My Go To Device

September 24, 2010

As anybody who knows me can tell you, I love technology and I love gadgets. But mostly, I love how they can be used to make our lives better. So as it’s been about three months since I got my iPad, I thought I would reflect on my experience so far.

On a regular basis, I am asked “what do you use it for?” The short answer is ” Almost Everything”. More and more, I am finding that my iPad has become my go to device with my Macbook Pro and iPhone taking a lesser role in my daily life. Don’t get me wrong, the iPad is not for the heavy lifting. I would not use it to create a complex spreadsheet of draft a contract however for content consumption it’s awesome.

And it’s portability, easy of use and abundance of apps allow me to greatly increase my productivity. I often take my iPad with me at times where I would not have wanted to lug a laptop. Did I mention that it’s lots of fun too?

So how do I use it on a daily basis? Here are some of my regular uses:

Apps

There are over 200,000 iphone apps most of which run on the iPad so there should definitely be some that you would find useful or fun. Although those iPhone apps that have not been yet been upgraded to utilize the iPad’s capabilities leave something to be desired. But don’t fret, there are plenty of iPad optimized apps.

So far my favorites include:

  • Notes and Pages: for small documents and meeting notes
  • Keynote: for editing and making presentations
  • Things: Task/To Do Management
  • iBooks and Kindle: for reading
  • iPod: for music and Audiobooks
  • Twitterific, and
  • Scrabble

Of course my kids have their own favorites.

Web Browsing and Watching Videos

Surfing the web on the iPad is great. Web pages look great on the iPad’s 9″ screen. In general, I often prefer to use my iPad than my Macbook Pro and at 1.5 pounds and small size I take it almost everywhere.

It’s lack of flash support is definitely an annoyance. I think Apple made a mistake on this one and clearly they will lose sales by this omission, however that is the choice they made. There are however an increasing number of online videos that do support iPad friendly format.

Email & Note Taking

While I read and reply to many emails each day, I read more tan I reply and most of my replies are a few sentences or shorter. Even at my desk when my laptop is right in front of me I generally prefer using my iPad as graphically it is just so much nicer to look at. The virtual keyboard is an issue but I have found that after a while i got used to it.

I even now take my iPad to meetings to take notes. It is smaller, lighter and easier. It is also less intrusive as I don’t have a laptop screen sticking up and blocking the view between me and those in the meeting. Once the meeting is over its very easy to email the notes to others.

I could go on and on

Needless to say my iPad has become very useful to me.  And for those of you who are skeptical on being able to do real work, I wrote this post with the WordPress App on my iPad while enjoying a latte at Starbucks.

Tell me your favorite uses.

Apple’s rejection of Flash doesn’t harm competition!

June 18, 2010

I don’t see that Apple is harming competition by their decision to keep flash off the iPad. In doing so Apple clearly recognizes that some consumers may choose to purchase a competitors product as a result of their decision. And some will. There is competition. Consumers can buy a net book, or another companies tablet or they can use a laptop.

Apple is not preventing others from offering competitive products. They have taken no steps to prevent flash videos being accepted on others products or on the web. Nor are they refusing to accept apps if their developers also make versions for Blackberries or Android phones. Consumers continue to have a clear choice. All that Apple is doing is limiting the technologies that may be used used on their platform in an effort to assure an excellent users experience. It would have been very easy for them to allow flash and increase their short sales yet they choose quality and long term gain. I love Apple products because they have great design and an incredible user experience. I do miss the ability to watch Flash videos on my iPad but I knew that when I made the choice to buy an iPad.

I guess there will always be those that like to point our what features Apple products are missing or to assume Apple’s dark conspiracy to take over the world. As for me, I don’t worry about what is missing. I only look at whether a product adds value to me at a reasonable price and gives me quality of experience. What’s your take?

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How do you grow your business?

March 18, 2010

Whatever your current marketing strategy, one thing is for certain, a comprehensive digital marketing strategy must be part of the mix.

Traditionally, when entrepreneurs sought to grow their business they turned to conventional means such as print and broadcast media advertising, trade shows etc.

As Internet use became ubiquitous these marketing strategies evolved and entrepreneurs flocked online with their messages, spending considerable time and money perfecting their corporate websites and utilizing key word advertising to drive prospects there.

Mitch Joel says that now “more and more people are having their first brand interaction on their mobile device. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebook and YouTube.”

Does this mean your website doesn’t matter any more? Or that you no longer need to bother attending trade shows? Does this mean that social media is the beginning and the end of your marketing strategy? I don’t think so.

Cutting edge social media channels need to be used together with more established online techniques. There still is a place for websites and trade shows as long as they evolve with the times.

I don’t know about you, but whenever I am looking to make a purchase, I always turn to the internet first. I still use searches and look at company websites but clearly, mobility will play a increasing factor. Gartner predicts that by 2013, mobile phones will replace PCs as the most common device for Web access.

But think of it this way, if you think of Twitter or Facebook like a large trade show floor where all of your past, present and future customers congregate and talk about your company and your product, wouldn’t you want to be there and be part of that conversation?

There is no more powerful means of marketing than engaging directly with your customers.

Let me know what you think!

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