Do you love your fish?

The current wisdom is not always the best approach.

I have never been comfortable with limits that others place on me. I know there are accepted norms or rules of thumb that people use to look into the future but they are all of course based upon conventional wisdoms.

In his recent humorous and insightful Ted Talk “How I fell in love with a Fish” chef Dan Barber looks at the wisdom (or lack thereof) in the current agribusiness model and proposes innovative alternative approaches. He recounts a number of anecdotes about current industry practices and how they are justified by their objectives of making large amounts of food available at the lowest possible cost. Dan points out that while the output is indeed plentiful and produced at a low cost, it often does not taste good and the practices are not sustainable.

We each have the power to make a real difference on the world and in our lives.

In business as well as in life, I believe we must constantly be looking at how things are currently being done and asking ourselves what could make it better. I have always said that acceptance of the status quo by definition will not bring about change and will not advance the cause.

In today’s competitive would, those individuals and companies who are capable of bucking accepted truths will be the true winners.

Next Month, Business Week will publish their list of the Most Innovative Companies of 2010. Who do you think will be on the list? Not surprisingly, Apple and Google topped last year’s list. Just think about their innovations have changed our lives in music, wireless and how we use the web.

Don’t settle for the status quo.

Tomorrow when you start your day, rather than make it business as usual, ask yourself “how can I make a change that will make a difference?”

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