How do you grow your business?

Whatever your current marketing strategy, one thing is for certain, a comprehensive digital marketing strategy must be part of the mix.

Traditionally, when entrepreneurs sought to grow their business they turned to conventional means such as print and broadcast media advertising, trade shows etc.

As Internet use became ubiquitous these marketing strategies evolved and entrepreneurs flocked online with their messages, spending considerable time and money perfecting their corporate websites and utilizing key word advertising to drive prospects there.

Mitch Joel says that now “more and more people are having their first brand interaction on their mobile device. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebook and YouTube.”

Does this mean your website doesn’t matter any more? Or that you no longer need to bother attending trade shows? Does this mean that social media is the beginning and the end of your marketing strategy? I don’t think so.

Cutting edge social media channels need to be used together with more established online techniques. There still is a place for websites and trade shows as long as they evolve with the times.

I don’t know about you, but whenever I am looking to make a purchase, I always turn to the internet first. I still use searches and look at company websites but clearly, mobility will play a increasing factor. Gartner predicts that by 2013, mobile phones will replace PCs as the most common device for Web access.

But think of it this way, if you think of Twitter or Facebook like a large trade show floor where all of your past, present and future customers congregate and talk about your company and your product, wouldn’t you want to be there and be part of that conversation?

There is no more powerful means of marketing than engaging directly with your customers.

Let me know what you think!

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